Joshua Finch is originally from Florida in the United States. Today he lives in Finland with his Finnish wife and daughter. Five years ago, Joshua set up an urban permaculture-inspired farm in Espoo, nearby Helsinki, where he has been experimenting with agroecology and vegetable production sold directly to urban consumers. In this conversation, we talk about how he found his way to permaculture, holistic management, and agroecology. In addition, we reflect on his experience of setting up a market garden farm and what he has learned over the last five years about our current food system. Joshua also reflects on the limitations in the current food system, and his thoughts on how they are a result of modern farming and food production practices built up under thousands of years.